W to sponsor No. 66 car driven by Timmy Hill
STATESVILLE, N.C. (August 27, 2024) – Motorsports Business Management (MBM Motorsports) announced today that Timmy Hill will drive the No. 66 W / Coble Enterprises Ford Mustang Dark Horse in the Cook Out Southern 500 at Darlington Raceway on Sunday, September 1.
Founded by professional boxer, digital creator, and entrepreneur, Jake Paul, W is a men’s personal care brand inclusive of eight vitamin-infused, better-for-you products that are designed to smell great and work harder. Available at Walmart stores nationwide, the brand is already breaking records since its debut in June as the retailer’s best launch in its “Emerging Brands” category.
“We are thrilled to partner with MBM Motorsports and sponsor Timmy’s car for his upcoming race,” said Woodie Hillyard, CEO and co-founder of W. “W is all about providing products that work harder when you need them most— everything from training on the track to crossing the finish line on race day. We think our ethos aligns naturally with the NASCAR community and are excited to support Timmy as he goes for the W on Sunday.”
Timmy Hill, driver of the No. 66 W machine, brings considerable experience behind the wheel to Darlington. 13 of his 21 race starts at this track have been made with MBM Motorsports. The Port Tobacco, Maryland native has led laps here in the NASCAR Xfinity Series with MBM. He also boasts back-to-back Top 10 finishes at this track in the NASCAR Craftsman Truck Series.
“Darlington is a fun track that requires managing tires during a run, making it a driver’s track,” said Hill. “I am excited to team up with W and introduce them to the sport. I have been a fan of their Deep Woods body wash, along with the 2 in 1 shampoo and conditioner, since I came across them in my local Walmart.”
Team owner Carl Long is pumped to represent a brand that both his team members and the loyal NASCAR fan base can easily support.
“W makes a really good product, and everyone on the team has enjoyed how W allows you to smell amazing even after getting sweaty and dirty working on the cars. Every NASCAR driver and crew member needs to be using W after a day at the track before they travel home!” said Long. “We are excited to bring W to the sport and give them great exposure both on and off the track with Timmy.”
Joining W on the No. 66 MBM Motorsports entry in Darlington is returning long-time supporter Coble Enterprises, based in Sarasota, Florida. Coble Enterprises is a real estate investment firm that specializes in personalized property management for residential and commercial properties.
The W / Coble Enterprises No. 66 Ford Mustang Dark Horse hits the track Saturday, August 31 for practice and qualifying. Coverage of the Cook Out Southern 500 will begin at 6:00 pm ET on Sunday, September 1 on NBC.
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About W
W is a men’s personal care brand founded by pro-boxer, entrepreneur and digital creator, Jake Paul, that is made to smell great and designed to work harder. Founded to give men the confidence to win in all pursuits of life, W’s better-for-you products are designed to work hard when you need them most. Offering a range of accessibly priced products for hair, body, and face, W products are vegan, cruelty-free, and formulated without phthalates, parabens, harsh sulfates, or artificial dyes. W’s formulas are infused with vitamins like Magnesium, Biotin, and Vitamin E to nourish hair and skin. The collection is available in three uplifting scents that were developed with mood-boosting fragrances. W can be found nationwide at Walmart and on Walmart.com. For more information, visit GetW.com.
About MBM Motorsports
Motorsports Business Management LLC, operating as MBM Motorsports, is an American professional stock car racing team based in Statesville, N.C., owned by Carl Long. MBM Motorsports currently competes in the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Craftsman Truck Series. Follow MBM Motorsports on Facebook, Instagram, and X.
